JBG is the largest NGO in Ecuador and unique in its kind in Latin America, which fills us with pride and motivates us to continue with the work of massive charity in favor of those who require it in the health, education, sports, cemeteries, real estate, fundraising, homes and lotteries sectors. We are committed to society to improve the quality of life of those who have less, offering them a wide range of welfare services, with trained professionals, first-class equipment, and adequate infrastructure to meet their needs with quality and warmth. We conceive ethics as a transcendental concept for the human being within a community. The principles and values it contains mark a path, allowing us to define norms and rules that will govern our actions and help build a better society. A code of ethics is a fundamental pillar within an organization that seeks to operate in an environment of respect, responsibility, honesty, and legitimacy, guiding not only decision-making but also the process that is followed when executing them. Therefore, from the H. Junta de Beneficencia de Guayaquil, we reaffirm our commitment to ensure that our activities are based on principles that allow us to maintain upright and impeccable conduct.